Bold Colors + Big Events
Liz Colhoun offers both event planning and life styling, which makes her services multi-faceted. And, because she appeals to both men and women clients, she needed a brand that resonated with both.
The brand design strategy reflects a geometric structural look paired with fun, bright watercolors which makes Liz Colhoun Events stand out from a calligraphic-based crowd in the event planning world.
Our approach was to present Liz Colhoun Events as a brand extension of its founder: structured, trustworthy and able to handle it all. Her website features copy written to balance her organized, unflappable approach and sparkly personality, a visually stunning and descriptive portfolio section, and a blog that highlights Liz’s expertise and verve.
In addition to brand strategy, logo, website, stationery and marketing materials like the charming postcards picture, we’ve also supported a well-received monthly newsletter and worked on blog editorial development to keep the brand fresh, up-to-date, and in touch with clients.