A Nod to Traditional Publishing + An Evolving Industry
When KHLowery, a boutique information services strategy and consulting firm serving the publishing community, decided to re-brand and rename the company director Kelly Lowery called in the Step Brightly team.
Two abstract books within a teal circle pinpoint a visual tension reflecting detail and accuracy, the space where our client flourishes. High-touch imagery, cool colors and many layers of transparency evoke a sense of calm and focus.
Like the publishing industry, which is constantly morphing, the KHLowery brand identity flows smartly with the final application, whether that be business cards, the website, or a hand-written thank you note. Guiding the roll-out of KHLowery’s new name, Step Brightly created an entire printed marketing suite including the logo, business cards, note cards, mailing labels and corresponding Microsoft Word templates for the team to use on various client engagements including custom proposals and invoices.
With expansive service offerings and client testimonials, Step Brightly worked closely with Kelly and writer Julie Schumacher to create an approachable site reflective of the personal one-on-one client service that Kelly and her team offer. Read a behind the scenes interview with director Kelly Lowery about how brand design has added creditability and depth in her company’s expertise here.