Founding Moms

Online Superstar + A Growing Global Presence

Jill Salzman started The Founding Moms in our hometown, Oak Park Illinois. It is now the world’s first and only kid-friendly collective of monthly meetups for mom entrepreneurs. Jill’s TED talk, Why Moms Make The Best Entrepreneurs, has received rave reviews and she was recently named one of the Top 50 Women To Watch In Tech.

Our Creative Director was thrilled when Jill Salzman asked us to design her book, Found It: A Field Guide for Mom Entrepreneurs. It’s a step-by-step guide on starting a mom-owned business and being a good mother, both of which are at the top of Step Brightly’s list of things to do.

It was particularly exciting to dive into a large print project. It is not often that a brand design studio does both print and web work, and does it well! We were giddy to be given the opportunity.To be consistent with the existing Founding Moms brand, we were inspired by Jill’s quirky sense of humor, love for classic 1950 kitchen colors, and boundless energy.

We also had a chance to work with Jill on the Founding Kit, a resource repository that helps entrepreneurs get down to business. Keeping branding familiar, but distinct, between the Founding Moms, Found It, and Founding Kit helps Jill build her brand.


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“You did an OUTSTANDING job, couldn’t be more thrilled with your work. Need to come up with another project fast.”

Jill Salzman, The Founding Mom

Services provided

Book Design
Custom Website Design
Marketing Materials