Own your Style
Discovery Clothing has 33 stores in nationwide. Step Brightly helped the Chicago based fashion brand reimagine their approach from the ground up starting with our exclusive brand discovery process. The end result has been a totally reinvented approach to their social media, in store retail graphics and brand identity.
Discovery Clothing is about defining yourself, showing off who you are and what you stand for. The clothes both reflect and shape identity and the self-confident Discovery girl – a total individual, can create an infinite number of looks for all the roles she plays. She is expressive, hot and sexy.