Discovery Clothing Company

Own your Style

Discovery Clothing has 33 stores in nationwide. Step Brightly helped the Chicago based fashion brand reimagine their approach from the ground up starting with our exclusive brand discovery process. The end result has been a totally reinvented approach to their social media, in store retail graphics and brand identity.

Discovery Clothing is about defining yourself, showing off who you are and what you stand for. The clothes both reflect and shape identity and the self-confident Discovery girl – a total individual, can create an infinite number of looks for all the roles she plays. She is expressive, hot and sexy.


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"Lisa is very professional, approachable, and easy to work with. Lisa and her team lead us through an extensive retail rebranding. Starting with a brand style guide and we were guided through the strategic creative design of our logo, interior and exterior signage, customer touchpoint like accessory carding, bags and shoe boxes and rebranding of all of our social media platforms. I would recommend Lisa to any business looking for a creative brand consultant with experience across all marketing platforms."

Jeff Goldman, CEO

Services provided

Accessory Carding
Brand Design Strategy
Corporate Stationery Suite
Gift Cards
In store Retail Experience
Pandora Advertising
Photoshoot Styling and Organization
Shoe Boxes
Social Media Solutions
Style Guide
Tumblr Website