Brand Building + A Dash of Nautical Charm
Cape Nanny is a boutique agency specializing in nanny placement from Boston and Cape Cod to Martha’s Vineyard and Nantucket. Founder Erika Johnson McMahon engaged Step Brightly to create a website reflecting her new business idea.
Working with her existing logo, we designed and developed a fully functional, and simply adorable, WordPress website with a touch of Cape Cod’s nautical history.
A vintage Cape Code map, dated to 1945, added to the look and feel of the authentic branding for Cape Nanny. Copper sailor buttons adorn social media icons atop a worn denim fabric swatch, which gives a warm and weathered look to the Cape Nanny brand.
Working closely with Erika, we developed her online brand design so that it aligned with her immediate and longer term business goal: to be the premier choice for families and nannies in the Cape Cod area.
Within a month of launching the website, Cape Nanny was featured on Daily Candy and Beacon Hill Patch. Peek behind the scenes into our visual exploration of her brand here.