How do we manage a personal life outside of work? Develop an online resource for one of our favorite hobbies, watching football! Football 101 Women is focused on giving ladies the 411 about football: facts, fashion, food and more. Lisa and her good friend, Susan, a marketing and PR professional, combined forces to create an online community of women who want to learn more about football. Utilizing facebook, twitter and other social media outlets, Football 101 Women has consistently gained popularity over the last season.