We work with high-level leaders who know the heart of their business lays in the commitments made to their customers and culture.

Step Brightly is a brand strategy studio that helps CEOs create and execute their brand with purpose.



I’m Lisa Guillot, Step Brightly’s Creative Director, Lead Strategist, and Founder. I’m thrilled you are here taking a look at what Step Brightly is, and how we can work together.

Attention is the new currency. Which means time is of the essence when it comes to the success or failure of your business. My intention is to cut to the heart of your customers with what matters most: Your commitment to them.

By the time we’re done, you’ll have a road map to your customer’s heart. A clear, unique and actionable game plan to juice up your audience. Creating loyal customers and clients along the way.
Your brand strategy goes hand in hand with your business strategy. One cannot survive without the other.
Success in your business is defined by the commitments you make to:
  • Yourself as the leader of your business
  • Your Team
  • Your Customers
  • Your Branding
  • Your Marketing
If you’re ready to take your business to its next level, connect deeply with your customers and create an impact, you need a brand.  And I can help. Book a consultation here.

Background and Expertise

Lisa received degrees from the University of San Francisco and the Academy of Art University. Having worked with large and small design studios in San Francisco and Chicago since 1999, she brings a big brand marketing edge with a graceful touch to her work in areas including professional services, lifestyle branding, event planning and leadership development.



Lisa’s passion is community building and service. Lisa served on the board of directors for AIGA Chicago, she is on the Practicer Council of the American Marketing Association and in 2013 she co-founded Forth Chicago, a women’s entrepreneurial community. Lisa is also an affiliate of Accomplishment Coaching, an International Coach Federation Accredited Coach Training Program.

Lisa’s work has been featured in numerous design publications and lifestyle blogs including the Chicago Tribune, Pure Wow, Apartment Therapy, West Elm, Rue Daily, Chicago Inno and HOW Publications.


In addition to her brand consulting she is also a life, brand and business coach for creative entrepreneurs, artists and women leaders. You can find out more about her coaching services here.