I was tickled pink when Vana Chupp of Le Papier Studio asked me to do an online video series about how to run a successful online business with her. She = Savvy online product boutique owner with tons of street-cred and adoring followers. Me = 12+ years designing with online start-ups, established brands and a boatloads of boutique retail brands We thought it
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Marketing-Techinques
Hello everyone! I am wrapping up my Small Business series with Vana Chupp at Le Papier Studio this week. I will start back up in the fall after we have the baby and I get use to my new role as a mommie. Part 1: Be your Own Brand: Top 5 Branding Basics to kick start your business Part 2 : Tips on Small Business - The About Us Page Part 3: Marketing Techniques
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Inspired by my upcoming contributions to Le Papier Studio's blog I thought I would dig through our archives to find the Top 5 postings on strategic graphic design stories (for all you clients out there) and our nonprofit contributions (because it makes us feel good:). Enjoy! Lisa writes an article for AIGA: Building Respect for design within your business Lisa writes a
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With my first baby on the way, two-step children and client work for children's home furnishing and baby products my mind is on a constant cycle of new onesies, new bikes, new DS games, new baseball bat, etc. While I just entered the "Mommy may I have (fill in the blank)?" world, there are millions of mommies who even during the recession are still buying for their children. And why not? How can you deny your precious child a box of Crayons?
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Image Copyright: Knock, Knock
I love success stories about stationery companies because it is such a competitive industry. With an annual revenue of $6.3 million, Knock Knock has the unique blessing of style, innovation, and solid branding. I have seen their products in Paper Source, Paper Trail and Paper Boy. in Chicago. Perfect for housewarming gifts, moving god-byes, thank yous with a twist.
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three-questions
* Who are you? reveals your source of passion * What do you do? helps you focus and differentiate yourself from others * Why does it matter? leads to a bolder statement for your company....
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