About Step Brightly

Lisa Guillot founder, Step Brightly

Meet Lisa Guillot

Dubbed a branding expert by the Chicago Tribune, Lisa Guillot has 17 years of experience in the branding industry.  Lisa builds genuine brand experiences with a human touch. Bona fide, spirited, colorful, deep brands with personality and strategic meaning are her specialty.


“I am passionate about creating the right strategy, tools and design for businesses with meaning.”





Lisa Guillot’s experience working with Crate & Barrel, Paper Source, Pottery Barn Kids, The Gap, Sephora, Red Box, Georgia-Pacific, Kraft, Orbitz, Discovery Clothing and Lifeguard Press has allowed her to develop expertise in fields ranging from retail, ecommerce, and marketing, to print and interactive brand communication.

Lisa received degrees from the University of San Francisco and the Academy of Art University, and her passion is community building. Lisa served on the board of directors for AIGA Chicago as their Developmental Co-Chair from 2008-2011, and in 2013 she co-founded Forth Chicago, a women’s entrepreneurial community. Her work has been featured in numerous design publications and lifestyle blogs including the Chicago Tribune, Pure Wow, Apartment Therapy, West Elm, Rue Daily, Chicago Inno and HOW Publications.

Having worked with large and small design studios in San Francisco and Chicago since 1999, she brings a big brand marketing edge with a graceful touch to her work in areas including professional services, lifestyle branding and event planning.

Lisa is also a life, brand and business coach for entrepreneurs. You can find out more about her coaching services here.


Step Brightly’s magic is bringing together a zest for life and a strategic approach to brand consulting. Lisa Guillot, our founder and lead brand consultant, collaborates with the very best handpicked creative talent bringing a unique point of view to your project.