Behind the scenes with Discovery: On set

In May of 2014 Chicago fashion retailer, Discovery Clothing Company, asked Step Brightly to help them reimagine their brand. What started as a study in strategic branding is now a reinvented approach to Discovery's marketing, branding and in store retail graphics.

One of my favorite parts of the job? Styling the monthly photoshoots with these fantastically talented make-up artists, models, buyers and photographer Whitney Hsieh. Here is a quick series of my favorite outtakes from the fall and holiday the shoot last year. A true behind the scenes peek.

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As Discovery's brand consultant, and in-house marketing agency, Lisa and her team designed and produced everything from in store signage, accessory carding to all of their social media in 2015. For a more in-depth look, check out the case study in our branding projects. 

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