Bright Buzz in Business and Branding :: March

There’s not enough space to talk about all the cool and smart things we come across on the great, big internet. That’s why we’re bringing some of our top weekly reads in our new Bright Buzz series.

We’re going to capture branding, business and being a boss here so you don’t have to. Have you seen something interesting? We want to hear it! Give us a shout on Twitter and tag #brightbuzz.

1.) Article // She Sounds Smart, But Look at Her Hair

How are we STILL not recognizing women’s merits such as intelligence and skill over their hairstyle choices?

Yes, looks matter, if you’re building a business it’s important to look the part, whatever that means for your brand. One brand’s CEO will look different than another, just look at Martha Stewart versus Nasty Gal founder, Sophia Amoruso. But saying that looks matter does not equate to diminishing one’s talents because of their personal style choices.

In this piece we’re reminded how women in all professional sectors are continually being thwarted by a society that places vanity over value, especially as the digital world gives a false sense of personal connection to anyone with a Twitter handle.

On the flip side, it’s also a reminder for us all to put aside our petty judgements (that we all of the tendency to make) so we can make room for insightful conversation rather than snide style remarks.

Twitter-iconClick to instantly tweet: Make room for insightful #conversation rather than snide style remarks. #askhermore via @stepbrightly #brightbuzz



2.) Organization // Dress for Success 

Fashion is one of those industries that is commonly regarded as a non-necessity. Fashion is something we like, but we don’t really need. Dress for Success is redefining this notion by exemplifying the way fashion can be a source for good when empowering women to look and feel their best when striving toward their career goals.

Dress for Success is a global not-for-profit organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life.

It’s wonderful to not only see an organization that truly understands the value in investing in women to inspire change in our world, but also to see the way fashion intersects this mission.

You can donate cash or career clothing here. We did.

Twitter-iconClick to instantly tweet: .@DressforSuccess uses #Fashion as a force for good to empower women in their career via @stepbrightly #brightbuzz



3.) Bright Thoughts // Words can make you sick. Or healed. Heavy or light. 

Danielle LaPorte is a modern guru who helps you recognize your deepest desires and makes them goals. Really.

She just posted the story of an experiment she conducted with her son where they split an apple in half and fed one apple with positivity through reaffirming comments and fed the other with negativity through hateful comments. Yes, it’s a little hippy dippy. But as you can guess, the positive apple looked much healthier than the negative apple, though you’ll have to go see the difference for yourself to really get the wow factor.

This experiment was a testament to how words can bring us down and positive words can bring us love and light. So take a careful look at the words you feed to yourself and keep them positive!

Twitter-iconClick to instantly tweet: #WomeninBiz feed yourself positivity! Lessons from @daniellelaporte's apple experiment via @stepbrightly #brightbuzz



If you want more Bright Branding Bonus material where you'll get brilliant branding advice to help you buff your business so it shines, come on over and join the party


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