Who doesn’t recognize hot neon pink and chartreuse as Lilly Pulitzer’s signature brand? Or Jonathan Adler’s panache for 70′s inspired diamonds shapes and aesthetically pleasing designs? Bring it on sister! Step Brightly was thrilled when Lifeguard Press, a licensing and private label company who feature such fantastic brands as Jonathan Adler and Lilly Pulitzer, asked us to work with them on their website.
Through our exclusive Design Briefing Process we arrived at two primary objectives to reach Lifeguard Press’ marketing goals for their website:
- Engage the Lifeguard audience—Captivate and immerse customers in the Lifeguard Press website through excellent customer service and a rich customer and user experience
- Create and ever evolving experience—Give the Lifeguard customer a contemporary ‘hot-off-the-press’ experience each time they visit lifeguardpress.com
Using color and seasonal cues, Step Brightly updated the navigation and ultimately the customer experience, with larger imagery, space for whimsical marketing messages and Brand Landing Pages for brands like Jonathan Adler, Lilly and others.
The checkout page was a task worth taking! Step Brightly consolidated all typical ecommerce checkout steps to one page to make it an easy and seamless experience for the customer. What a relief!
Overall we are extremely pleased with the results and love the updated colors and freshness that the Lifeguard Press team continues to bring to the site each season. We were thrilled to be a part of their ecommerce team!
