“Lisa made important contributions to Paper Source via her pivotal role leading the creative direction of our catalogs and website. Our brand has a strong and unique aesthetic, requiring extensive “crafting” and staging for lifestyle layouts, far more than the traditional “box” layout of a typical catalog. She learned the brand and stewarded several beautiful catalogs to market. In addition, Lisa played an important role in our website redesign – including the top navigation bar design, scale of photography and layout of landing pages. Lisa has a unique mix of both creative and process leadership skills – a great combination!”
Sally Pofcher, CEO
Paper Source customers look to the bimonthly catalog to enliven inspiration for their personal projects. Lisa lead the catalog process; sample making, product placement, story line, photography, design and print production from start to finish.
The Paper Source tagline, “Do Something Creative Everyday” was carried online in the Fall of 2008. An update to the programming, back-end, search functionality and interactive user experience was completed under Lisa’s deign direction and management.
The update required 13 templates, weekly image updates, weekly eblasts and bi-weekly home page updates. Web traffic and sales have since doubled.
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