As Step Brightly finds a balance between retail and architecture clients and we stumbled upon this amazing example of both. From a branding standpoint Puma has weaved in and out of Adidas, Reebok and Nike for years. The stories behind these brands are filled with soap opera like tales. From an environmental standpoint, Puma City (the name alone is means for greatness) is built out of mobile storage containers, flexible, and and so well branded, just like their shoes. The space was designed by LOT-EK, the studio’s philosophy is to “blur the boundaries between art, architecture, entertainment and information.”
“Puma City is a truly experimental building that takes full advantage of the global shipping network already in place. At 11,000 square feet of space, it is the first container building of its scale to be truly mobile, designed to respond to all of the architectural challenges of a building of its kind, including international building code, dramatic climate changes, plug-in electrical and HVAC systems and ease of assembly and operations.
Thanks to treehugger, LOT-EK and Erin Flynn, of Elements of Style, who went to Stuff Magazine’s party at Puma City on April 28, 2009.
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